The least favourite campaign I’ve ever done. We got lumbered with the character as a first brief when joining BBH. However, it was slightly ahead of it’s time; we wanted to make the cow famous in the real world with clever use of media. The idea got ruined by the media planning, though (tail wagging dog). It would have worked at treat if social media had been invented. I’ve only got it in my portfolio because it shows I’ve done animation, and it’s the only example I’ve got of long copy.